MID — Rose Monteiro Itinerant Dance Movement
For Ponto de Cultura MID, in Tucuruí, JA created the visual identity, institutional site and Sistema MID — with action registration, Imprensa and MIDfeed.
Brand
Complete visual identity
The brand circulates in the territory, materials and digital channels. The manual organizes uses, variations and applications.
- Creation of the visual identity
- Brand, variations and uses
- Brand guidelines
- Palette, typography and applications
- Use on the website, in the system, on certificates and in MIDfeed
Institutional website
The public address of the Culture Point
The site presents Ponto de Cultura and concentrates Imprensa and MIDfeed at the same address: clipping and the action feed come from the system and appear in the menu.
- Presentation, work, projects and schedule
- Press — articles registered in the system, displayed on the site
- MIDfeed — in the menu, linked to each action’s feed
- Access to registrations
System
MID System
Beyond registration, the system runs clipping and living memory of actions. Both modules appear on the site: the team publishes in the panel; the public reads on Imprensa and enters MIDfeed.
- Registration for activities, participant area and cohort management
- Attendance check-in and certificate
- Press: registration of articles, categories and cover from the link
- Clipping published on the site’s Press page
- MIDfeed: feed per action, opened by QR on site
- Photos and videos, moderation, likes and comments
- Poster with QR for each MIDfeed action